You’ll notice from today that we look a little different. Don’t worry though. We may have gone through a branding refresh but our commitment to our customers and WA, hasn’t changed. That commitment underpins the changes we have made.
Our journey
We’ve been here for the people of Western Australia since 1969 when a small group of Perth-based police officers created a local, community-minded banking alternative. With the addition of nurses and then mergers with other state-based credit societies, we grew and grew through the seventies, eighties and nineties.
More than 50 years later, we’ve evolved to become the largest, locally-based customer-owned bank in the state. Since 2013, we’ve been P&N Bank and now have around 125,000 customers.
As a customer-owned bank, our number one focus is you. We care about including as many people in financial services as we can, and that means being inclusive and accessible to as many West Aussies as possible.
What’s changed?
As you know, we relaunched our website in March with a brand-new look and a vastly improved user experience, and now it’s time for another step on our journey to make banking with us even easier. For everyone.
Our logo, colours, fonts and photography style have all been updated, and you will see these changes immediately across:
- our website and social media accounts
- our direct communications to you, such as statements, letters and emails
- our marketing activities, such as campaigns and advertising.
In some places, you will see our new look co-existing with our old brand. Internet banking and the mobile app will both be updated in the coming months, and our branches, team uniforms, bank cards and product documents will all be transitioned to our new look over time.
Why the change?
We’ve made sure that our new look is still recognisable as the P&N Bank Western Australians are familiar with, but we’ve infused some freshness into it. After all, we’ve looked the same since becoming P&N Bank in 2013!
This brand refresh allows us to demonstrate that we’re truly reflective and inclusive of the diverse WA community. Our brand colours have been tweaked to ensure our assets and communications are more accessible than ever, and we’ve simplified our graphic elements for the same reason.
These changes will also make P&N Bank more engaging and relevant to future customers, meaning we can continue to grow and support more and more people here in WA with their banking needs.
Our commitment to you
We don’t just celebrate diversity, it’s the very essence of who we are. We believe in the power of every voice, every perspective, and every individual.
- We’re removing barriers to banking by introducing a range of accessible, digital-first financial solutions, so everyone can bank in a way that meets their needs. Learn more.
- We’re empowering our customers to understand and take control of their money - no matter where they are in life - so everyone can get closer to their financial goals. Learn more.
- We’re enabling local not-for-profits to care for vulnerable members of our community, so there are more opportunities for everyone to live their best life. Learn more.
Got a question?
We’d love to hear your feedback, so if you have a question or comments on the new look, please let us know. We’ve also put together the following FAQs to help you understand the changes more. We hope they help!
No. Your accounts, member number and ways you get in touch with us are not changing.
We want to revitalise our connection with our existing customers and our local community, as well as connect with more Western Australians. That way we can help even more people achieve their money goals. We’ve used this as an opportunity to pay homage to our rich heritage, while also modernising our visual identity to be more relevant and meet the varying accessibility needs of our customers.
We pride ourselves on caring deeply about our customers’ needs and it's important that our brand reflects that. The refreshed visual identity not only achieves that, but also gives us a contemporary look and feel to take us into the future and appeal to new customers.
Over the coming months, you will see some changes in-branch – such as redesigned brochures, new signage and uniforms – but there is nothing to worry about! You’ll still receive the same friendly service you’re used to, when visiting one of our 12 branches.
There is nothing you need to do as a result of the changes we’ve made.
We haven’t started rolling out new cards yet. We’ll let our customers know when they’re available.
Yes. Our brand refresh only strengthens our commitment to being a local customer-owned, customer-first bank.